Direct Mail Articles
1: Are Cliches Killing Your Copy?
Pointers for avoiding cliches in direct mail copywriting.
2: How to Choose Between an Envelope and Self-Mailer Format
Guidelines for using a self-mailer or an envelope format in direct mail marketing.
3: How to Reach C-level Executives With Direct Mail
Pointers on how to get your direct mail sales letter into the hands of c-level executives and decision makers.
4: How to Begin a Winning Sales Letter
Tips for getting a winning direct mail letter started.
5: What's A Good Direct Mail Response Rate?
Three factors which can help predict direct mail response rates.
6: How To Write A Letter That Gets You A Face-to-Face Meeting
Tips for writing a direct mail letter that will win you a face-to-face meeting.
7: How To Create An Effective "Self-Mailer"
Tips for writing and designing the most effective self-mailer direct mail formats.
8: 8 Ways to Generate More Leads
A few time-tested, practical ideas you can put to use in your email, direct mail, or advertising to increase lead generation.
9: 7 Ways To Overcome The Prospect's Skepticism
Tips for overcoming prospects' skepticism in a direct mail letter.
10: Power-Up Your Sales Letter With A “Johnson Box”
How to use a "Johnson Box" or headline to improve your direct mail response.
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